探究生活方式集合品牌KKV模式 佛山KKV店形象裝修
廣州市八千里貨架有限公司是快消品店貨架，NOME家居貨架，伶俐飾品貨架，名創(chuàng)優(yōu)品貨架，OCE生活概念館，KKV生活集合店。
實力直銷、量身定制、出口國外、原廠發(fā)貨、一站式整店定制、一站式設(shè)計安裝、工廠直銷、*性價比、實力廠家、免費平面布局!KVV貨架,FUNLINK生活集合店,WESTLINK生活集合店,THE BODY SHOP,shu uemura,NOME貨架,MINISO名創(chuàng),THE GREEN PARTY綠黨!廣州市八千里貨架有限公司的誠信、實力和產(chǎn)品質(zhì)量獲得業(yè)界的認可。歡迎各界朋友蒞臨參觀、指導(dǎo)和業(yè)務(wù)洽談。
Guangzhou eight thousａnd li shelf Co Ltd. is a fast-moving goods store shelf, home shelf of Nome, smart jewelry shelf, famous and excellent goods shelf, OCE life concept Museum, KKV life collection store.
Strength source factory direct sales, customized, export to foreign countries, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, cost-effective, strength factory, free layout! KVV shelf, funlink life collection store, westlink life collection store, the body shop, Shu Uemura, Nome shelf, minso famous creation, the Green Party of green party! Guangzhou 8000 Li shelf Co Ltd The company's integrity, strength and product quality are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.
“人、貨、場"是新零售的基本邏輯，這已廣泛達成共識。可以以此為框架，來拆解kk館的模式，看看它具體是如何定位的。
人：kk館的目標群體是年輕人，具體而言大概是35歲以下人群，重點是85后和00后。
貨：用創(chuàng)始人的話來說，是“新、奇、特"，即選取新潮、特別的商品品類。以KKV品牌為例，據(jù)報道SKU超過2萬個，其中40%屬于定制化產(chǎn)品。
例如，與韓國某品牌合作定制100克的“一人月拋"小包裝洗衣液，迎合“單身經(jīng)濟"需求。
場：在門店形象方面，kk館極力營造時尚年輕的空間美學(xué)。KKV品牌有顯著的設(shè)計風格，主打設(shè)計元素是集裝箱，大量采用鮮艷色彩（例如明亮的大黃色）。
內(nèi)部貨品的陳列也極度追求設(shè)計感，有飾品墻、面膜墻、口紅墻、紅酒墻等貨品堆砌的整個墻面， 給人強烈的視覺沖擊力。KKV是年輕人愛去的打卡拍照熱門地點。
所以，總結(jié)來說，kk館的定位，是緊緊圍繞著面向年輕消費人群，據(jù)此在貨品與門店等方面做相應(yīng)的文章。
"People, goods, market" is the basic logic of new retail, which has been widely agreed. We can take this as a framework to dismantle the model of KK hall and see how it is positioned.
People: the target group of KK Pavilion is young people, specifically, people under 35 years old, with emphasis on the post-85 and Post-00.
Goods: in the words of the founder, it is "new, strange and special", that is, select new and special goods. Take the KKV brａnd as an example, it is reported that there are more than 20000 SKUs, 40% of which are customized products.
For example, cooperate with a South Korean brａnd to customize 100g "one person per month" small package laundry detergent to meet the needs of "single economy".
Field: in terms of store image, KK hall strives to create fashionable and young space aesthetics. KKV brａnd has a significant design style, the main design element is container, a large number of bright colors (such as bright yellow).
The display of interior goods is also very keen on the design sense. There are ornament walls, mask walls, lipstick walls, red wine walls and other goods stacked on the entire wall, giving people a strong visual impact. KKV is a popular place for young people to punch in and take photos.
So, to sum up, the positioning of KK hall is closely around the young consumers, according to which, it makes corresponding articles in terms of goods and stores.
探究生活方式集合品牌KKV模式 佛山KKV店形象裝修
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