一般來說,內(nèi)部設(shè)計(jì)的表達(dá)要素有色彩、燈光、音樂、廊道設(shè)計(jì)、背景裝飾等。
據(jù)統(tǒng)計(jì),人們所接受的外部信息中,85%來自視覺,因此,色彩對(duì)于營(yíng)造購物環(huán)境的氛圍具有舉足輕重的作用。研究表明,對(duì)于沖動(dòng)型和廉價(jià)型購買心理的消費(fèi)者,暖色調(diào)(如紅、黃)的環(huán)境具有很強(qiáng)的誘導(dǎo)作用;而冷色調(diào)(如藍(lán)、綠)的環(huán)境適合于理智型的消費(fèi)者,能促使其靜心選購。
Generally speaking, the expression elements of the internal design are color, lighting, music, corridor design, background decoration and so on. According to expertstatistics, 85% of the external information received by people comes from the visual, so color plays an important role in creating an atmosphere of shopping environment. Studies have shown that for impulsive and cheap consumers, warm-tone (such as red, yellow) environment has a strong induction effect, while the cold tone (such as blue, green) environment suitable for rational consumers, can promote meditation.
十元名創(chuàng)優(yōu)品貨架 書架貨架 三福飾品道具出售_【店面圖】
Ten yuan name creation excellent products shelf shelf shelves sanfu jewelry items for sale.
商品展示的背景顏色也是一個(gè)值得考慮的因素,和諧的背景顏色往往對(duì)商品起到良好的襯托作用。 如首飾,黑色面料的背景會(huì)使之更加醒目;而嬰兒商品顏色一般與白色、粉色、黃色相同或相近,這些顏色不宜用于作為嬰兒商品的背景顏色,否則會(huì)使商品本身失色。燈光照明可豐富商品的色彩與質(zhì)感。暖色的光源投射在暖色調(diào)的商品上可增加其彩度,精巧的光束可增加商品背景的空間感。利用強(qiáng)光或弱光來表現(xiàn)商品的特征與風(fēng)格,有助于吸引力的;而經(jīng)色光演變所產(chǎn)生的柔和感,再配合空間的實(shí)體感受,可增加商品的親和力??傊?,燈光照明在使商品的質(zhì)量、檔次、格調(diào)一覽無遺的同時(shí),通過光色的聯(lián)想、背景的烘托、燈具的陪襯以及投光角度的恰到好處,還能創(chuàng)造出一種引人入勝的購物空間,達(dá)到的目的。
The background color of the store map product display is also a factor worth considering, harmonious background color often plays a good role in the goods. For example, jewelry, the background of the black fabric will make it more eye-catching, while the baby goods are generally the same or similar color as white, pink, yellow, these colors should not be used as the background color of the baby goods, otherwise it will make the product itself discolored. Lighting enriches the color and texture of the product. Warm-colored light sources are projected on warm-colored goods to increase their color, and a compact beam can increase the spatial feel of the product background. The use of bright or low light to express the characteristics and style of the commodity, help to enhance the attraction, and the evolution of color light produced by the soft feeling, combined with the physical feel of space, can increase the affinity of the commodity.
背景音樂研究表明:備有背景音樂的零售店,顧客的光顧率將增加15%;音響的強(qiáng)度過高時(shí),顧客于商店逗留的時(shí)間減少;同快節(jié)奏的音樂相比,舒緩的音樂將使商店的銷售額平均增加30%,可見背景音樂對(duì)于商品的銷售同樣具有重要的作用。
In short, lighting in the quality of goods, grade, style at a glance at the same time, through the association of light color, background baking, lighting lining and lighting angle just right, but also to create a fascinating shopping space, to achieve the purpose of promotion. Background music studies show that retail stores with background music will see a 15% increase in customer attendance, less time customers spend in stores when the sound is too strong, and soothing music increases store sales by an average of 30% compared to fast-paced music, which also plays an important role in sales of goods.
十元名創(chuàng)優(yōu)品貨架 書架貨架 NOME貨架道具出售_【店面圖】
Ten yuan name creation excellent products shelf shelf shelves sanfu jewelry props for sale
總之,對(duì)零售店購物環(huán)境的內(nèi)部表達(dá)要素進(jìn)行合理組合,創(chuàng)造令人舒適的購物空間,是專賣店的追求目標(biāo)之一。
In short, the retail store shopping environment of the internal expression of the elements of a reasonable combination, to create a comfortable shopping space, is one of the pursuit of the store.
廣州市八千里貨架有限公司,生產(chǎn)定制服裝貨架,飾品貨架,服裝貨架產(chǎn)品:KM男裝貨架,卡門服裝貨架,快時(shí)尚男裝貨架,HM男裝貨架,GXG男裝貨架,GAP男裝貨架,ZARA男裝貨架,ZARA女裝貨架,博斯紳威男裝貨架,迪柯尼男裝貨架,路卡迪龍男裝貨架, 佛倫斯男裝貨架,迪萊男裝貨架,卡奴迪路男裝貨架,佛倫迪奴男裝貨架,NOME家居貨架,NOME女裝貨架,oce家居貨架,飾品貨架:伶俐飾品貨架,lenle飾品貨架,綠飾品貨架,名創(chuàng)優(yōu)品貨架,戀慧優(yōu)品貨架,尚優(yōu)凡品貨架,韓尚優(yōu)品貨架,遇見你的美飾品貨 架,三福貨架,The green party飾品貨架,哎呀呀飾品貨架,2元店貨架,9.9飾品貨架,2358韓國休閑百貨貨架,母嬰店貨架,家紡貨架,更多貨架生產(chǎn)定制廣州市八千里貨架,:賴小姐,公司地址:廣州市白云區(qū)黃石西路222號(hào)歐亞達(dá)家居4樓。
Guangzhou Eight Thousand Miles Shelf Co Ltd specializing in the production of custom clothing shelves, jewelry shelves, clothing shelf products spot: KM men's shelves, Carmen clothing shelves, fast fashion men's shelves, HM menswear shelves, GXG men's shelves, GAP men's shelves, ZARA menswear shelves, ZARA menswear shelves, Boszingway men's clothing shelves, Diconi men's shelves, Lucati Long men's shelves, Florence men's shelves, Diremen shelves, Canudi Road men's shelves, Flanders men's shelves, NOME home shelves, NOME men's shelves, oce home shelves, jewelry shelves spot: jewelry shelves, lenle jewelry shelves, Green Party jewelry shelves, Famous creation of excellent goods shelves, love Hui excellent shelves, shang excellent goods shelves, Han Shang excellent shelves, meet your beauty jewelry shelves, Sanfu shelves, the green party jewelry shelves, oops jewelry shelves, 2 yuan store shelves, 9.9 jewelry shelves, 2358 Korean leisure department store shelves, mother and child shelves, home textile shelves,
More shelf production custom Guangzhou city eight thousand miles shelf, contact phone: Ms Lai, company address: Guangzhou Baiyun District, Yellowstone West Road 222 Eurasian home 4th floor.
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